Ten minutes before a client meeting: one page on who they are, what they're working on, and five questions to ask

The problem

Meeting booked, no time to prep, and halfway through you find out what they actually do.

Before

A quick scroll through their WeChat Moments on the way.

Now

Give it the name, company and website. Ten minutes later, one page: who they are, what the company is busy with, what they might care about, five questions worth asking.

You do

What you ask and how far you take it is up to you.

Runs

When you say “look them up”

Tools

ChatGPT or Claude

Knowing what they care about beats being a smooth talker.